The Psychology of Pricing: Why Charging More Can Mean Selling More
Price anchoring, charm pricing, decoy products — the research on how humans make purchase decisions is fascinating, and highly actionable.
James Okafor
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James Okafor
Engineering manager, startup advisor, and occasional writer on leadership, SaaS, and distributed teams.
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Really appreciate the nuance here. Most articles on this topic are either too basic or skip straight to advanced topics.
Thanks so much! Really glad it was useful.